MODULE #2 | LESSON #1
Setup Your Marketing Funnel
In this lesson, you will learn how to capture potential driver leads with advertisements, squeeze pages and autoresponders.
Market for Potential Drivers
The following is how we are currently running our mobile bandit sign campaigns. We recommend only using one phone number per 20 vehicles to help reduce any potential confusion from lead sources. The Key to this system is the amount of cars you have on the road, your goal should be to be adding cars to your fleet of affiliate cars every week. The more cars you have on the road the more leads you will get.
This program has been working great in Phoenix AZ, Dallas TX and St Louis MO.
Here is a quick how to:
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1
Word of mouth will get you a lot of cars.
Start with your own vehicles then consider:
a) Friends
b) Family
c) Co-workers
d) Contractor/Companies that might be willing to let you advertise on their fleet - these vehicles get a ton of exposure in the neighborhood
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2
Place an ad in as many places as you can find...
with verbiage similar to “Local Opportunity to earn $300 – 1000 Simply Driving as Usual”
Make sure that your ads show others getting paid as soon as possible...
a) Craigslist.com – under gigs and Public , Small Biz and anywhere you can place the add as long as they allow hyperlinked images so you can drive traffic to the landing page, or simply put in the web address and put click here
b) BackPage.com
c) ClassifiedAds.com
d) Geebo.com
e) Locanto.com
f) Ebay Classifieds
g) Local Newspapers
h) Social Media – Facebook, Twitter, YouTube, Pinterest, even Youtube. etc. Youtube is a sister company of google and will get you higher ranking on search engines as you add more content like videos and landing pages.
i) This is how we get people to sign up on Facebook…( this has been a great source for more affiliates for us.. you gotta try this )


j) Find a local high profile blogger that might share your marketing piece on his local blogs, he gets a chance at having affiliate cars without even having one on his car.

Capture your Driver Leads
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3
Set up a squeeze page to capture your leads.
Drive the traffic to a squeeze page similar to the following page
It doesn't take long before you inbox starts getting your new leads from The Client Genie…
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4
Setup a second opt-in Squeeze Page
Once data has been captured from squeeze page you will send them directly to a Second Squeeze Page like this one that is almost in the form of an email but requires further action on their behalf if they are serious, to acknowledge the disclosures and disclaimers page and create a link for your affiliates to complete agreement online using www.hellosign.com, this helps you overcome that usual, “I can’t print the document, I don’t have a printer or they don’t let me print personal docs at work”. Let the Autoresponder’s do the work since you will get some tire kickers that are not serious and you don’t need to be wasting your time on the phone with them until they are ready to go. You need to focus on the ones that are ready to go and understand that this is commission based only.
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5
Add Videos, Images, and Documents to your Squeeze Pages and Autoresponders
We have created a quick video to show you how to create clickable phrases or images inside the client genie or in any email account or even word documents and hyperlink them to anything from videos on YouTube, another website or a online document.
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6
Set up Online Docs with HelloSign.com
Here is a quick Video On How to set up Online Docs with HelloSign.com
(If you are having trouble seeing this video, you can also view it here.)
Qualify Your Leads - Engage and Build Relationships
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7
Stay connected with Autoresponders (E-mails) and Text Messages
a) If they choose not to acknowledge the second squeeze page then put them into email campaign #1 and flag them as potential cars
b) If they choose to opt in to the second squeeze page then assign them to email campaign #2 and flag them as advertising cars – assign to to-do list to follow up and schedule installation appointment
You can also text blast your affiliates after they opt-in.
I text this when we have completed online agreement to schedule an appointment and reach out to affiliate immediately.

c) When the Sticker is installed, put them on Email Campaign #3, which tells them how to get more exposure on their vehicle and also how they can bring others on board as their affiliate and in turn get you more cars on the road.
I send this text blast to all my affiliates every now and then and I have always got more affiliate partners from this one:

This next text Template I use to send to my local facebook friends and family to recruit more vehicles:

Close the Deal - Get a Commitment
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8
Finalize the agreement and set your in-person appointment.
Follow up with those who opted into the second squeeze page and schedule to install it, or have installed, as soon as possible. Usually plan your install according to your appointments so you don’t waste too much time. It only takes about 5 to 10 minutes to install. You can even install these while they are at work, they just need to tell you where their vehicle is located. We found that a vinyl sticker with verbiage similar to this works great to get people calling you:

In the next lesson, you will learn how to prepare for your in-person meeting.
